Sébastien Dubois, known as “Seb” in the travel industry, joined Destination Canada as the
Executive Director Industry Partnerships in March 2019. His team works to grow the country’s
tourism brand internationally, strengthen Team Canada and fuel the visitor economy by
increasing collaboration and efficiencies among Destination Canada and its partners.
Seb was born in La belle province, where he studied hospitality at the Institut de tourisme et
d’hôtellerie du Québec in Montréal. During his 25-year career in the tourism sector, he has held
positions such as a tour guide, sales and distribution manager at Intrawest, market manager at
both Travelocity and Expedia, and market development manager for destination marketing
organizations in British Columbia. Seb is recognized for his ability to build relationships and
consensus towards common goals.
On a personal front, Seb has five nieces and never turns down the opportunity to get on a plane
to either visit family or discover a new part of Canada or the world. The most important thing to
him is staying connected with his friends and nature.