Marsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and takes full advantage of family life in our extraordinary province.
Destination BC will provide an overview of the global tourism landscape and share highlights from their marketing campaigns and activities, the destination development program implementation, and important projects that will help BC become a more powerful force within an increasingly competitive global environment. Examples from Vancouver Island, around BC and around the globe will be featured.