As managing director of Canadian-based Beattie Tartan, Deirdre has been entrenched in the global tourism market for more than 20 years. What began as a west-coast based boutique PR agency called Tartan in 2001, with a handful of Canadian signature experiences quickly expanded internationally, with a range of luxury eco-resorts and destinations across North, Central and South America. This was also the beginning of Deirdre’s passion for sustainable tourism, and she is a founding member of the Global Ecotourism Network and the IMPACT Sustainable Travel and Tourism conference held annually in Victoria, BC. IMPACT’s goal is to begin the important dialogue around tourism’s legacy across Canada.
In 2017, Tartan merged with the Beattie Group, a UK based PR agency with over 34 years of experience and 12 offices. This allowed Deirdre to expand her team’s digital expertise and build a substantial client base in tourism, real estate, technology, retail, food, beverage and wellness across Canada with offices in Toronto, Vancouver, Victoria and Calgary, and associates in Ottawa, Winnipeg, Montreal and New York.
Today, Beattie Tartan counts the Jordan Tourism Board, Destination Canada and Indigenous Tourism Canada among its tourism clients. In 2019, Deirdre was awarded Destination Greater Victoria’s Miracle Award for her work in tourism.