We are changing up a few of the categories this year to better reflect our stakeholders and their businesses.   7 different awards will be presented to those individuals and organizations who have demonstrated great efforts and achievements in the tourism industry over the past year.  The 7 awards are:

1.       Marketing Campaign of the Year – Under $100,000.00

2.       Remarkable Experience of the Year

3.       Innovator of the Year

4.       Tourism Employee of the Year

5.       Tourism Sustainability 

6.       Employer of the Year 

7.       Fortis BC Award

Nominations for the 2017 Annual Awards will open June 12, 2017 and will be accepted till July 31, 2017.  Please send submissions to the attention of Susan Lewis at susan@lewissears.com

Awards

The Marketing Campaign of the Year Award

The Marketing Campaign of the Year award recognizes a business or organization for its innovative use of social and traditional marketing mediums in a specific and targeted campaign that was successful in attracting visitors to their business or organization and the Vancouver Island Region.

The Nominees:  Companies or organizations are encouraged to submit their own nominations for this award or to nominate a company or organization that meets the award criteria.

Submissions:To be eligible for this award the organization must be a tourism related business operating within the Vancouver Island region.

The criteria used to select the recipient of this award will be based on:

  • Description of the primary goals and objectives of the campaign
  • Innovativeness/uniqueness of creative materials
  • Demonstrably attracts or enhances awareness
  • Coverts awareness into visitor traffic
  • Contributes to increased visitation to the business, organization and Vancouver Island region
  • The campaign must be less than $100,000 per year investment
  • Must be a multi-faceted campaign

The Remarkable Experience of the Year Award

The Remarkable Experience of the Year award recognizes tourism businesses that have enhanced or transformed a customers experience in the Vancouver Island region.

The Nominees:  Companies or organizations are encouraged to submit their own nominations for this award or to nominate a company or organization that meets the award criteria.

Submissions: To be eligible for this award the organization must be a tourism related business operating within the Vancouver Island region

The criteria used to select the recipient of this award will be based on:

  • Customer testimonial that includes how this experience has transformed the individual
  • Demonstrates that the experience is unique to the company
  • Raises the bar for innovative package experiences that enhances the customers experience
  • An example of an experience that is deeply connected to the environment, local culture and allows the customer to connect with the locals

Innovator of the Year

The Innovator of the Year Award recognizes a business, organization, or individual that has developed or renewed a tourism product, package, or initiative that captures the attention of visitors and thus increases the desirability of the Vancouver Island Region as a destination.

The Nominees: Companies, organizations, or individuals are encouraged to submit their own nominations for this award or to nominate a company, organization, or individual that meets the award criteria.

The criteria used to select the recipient of this award will be based on:

  • Description of the innovation that has been completed and made available to the public within the past 24 months.
  • Creativity/ originality/uniqueness of the innovation
  • Example of evidence that the innovation has attracted strong interest by visitors.
  • Complements or enhances the range of tourism products
  • Example that the innovation has attracted strong interest by travel trade and/or travel media.
  • Description of how the innovation is a catalyst for tourism growth in the Vancouver Island Region.

Tourism Employee of the Year

The Tourism Employee of the Year Award recognizes a front-line tourism employee that has demonstrated exemplary work performance, thereby enhancing business or customer satisfaction. This individual is valued for their outstanding commitment to improvement and consistently going above and beyond the scope of their assigned responsibilities.

The Nominees:  Companies or organizations are encouraged to submit nominations for an individual within their own company or organization, or that of another that meets the criteria outlined for this award.

Submissions: The nominee must be employed by a tourism-related business operating within the Vancouver Island region.

The criteria used to select the recipient of this award will be based on:

  • An example of how the individual has gone above and beyond the scope of their assigned responsibilities and therefore enhanced business (operational or financial) within the past 12 months.
  • Description of the individual’s commitment to improvement and the tourism industry.
  • Attitude and dedication
  • Leadership, cooperation and teamwork
  • Commitment to visitor/participant/spectator satisfaction
  • This individual must go beyond their daily roles and responsibilities
  • A supportive testimonial and/or supporting statement from a co-worker, supervisor and/or customer.

Tourism Sustainability

Recognizes a tourism business in the Vancouver Island Region that has set out to minimize their environmental impact, conserve natural resources, respect local cultures and benefit local communities in the past 12 months. Their commitment to environmentally responsible tourism and changing the way they conduct business serves as an example to the industry.

The Nominees: Companies, organizations, or individuals that own or are employed by a tourism-related business operating in the Vancouver Island region are encouraged to submit nominations.

The criteria used to select the recipient of this award will be based on:

  • Protects and preserves natural and cultural heritage resources
  • Raises awareness among visitors and influences them to enjoy resources sustainably
  • Mitigates negative impacts of tourism on the natural and cultural environment
  • An example of a major initiative that your organization has introduced in the past 12 months to reduce your environmental footprint.
  • Provide up to three examples of how your organization has used the sustainable initiative to market your business and improve the visitor experience.
  • Provide up to three examples of what contributions you have made to improve local environmental con

Employer of the Year Award

The Employer of the Year award recognizes tourism businesses that exemplify best practices in all areas of operations and human resource management.

The Nominees:  Companies or organizations are encouraged to submit their own nominations for this award or to nominated a company or organization that meets the award criteria.

Submissions:  To be eligible for this award the organization must be a tourism related business operating within the Vancouver Island region.

The criteria used to select the recipient of this award will be based on:

  • Quality of the workplace and work atmosphere
  • Leadership in recruitment, performance management and career advancement
  • Excellence in skills training and workforce development
  • Leadership in compensation and benefits
  • Community involvement and support of tourism education

The FortisBC Award – sponsored by FortisBC

Recognizes a business or organization that utilizes natural gas in their tourism related operation. The successful nominee will have demonstrated that they are a FortisBC customer and are proud to utilize natural gas in their operation.

  • Nominee Information

  • Nominator Information